Future of local media is . . . well . . . local

Towards the end of the latest This Week In Media episode, the panel examines the future of local television. One of the statements to come out of the round-table discussion was delivered with great insight but really obvious. In order to succeed or even to survive, local television needs to be local. Not just as a re-broadcaster of national or international news and programs but a truly local channel featuring local news and events. The mobile web was suggested as the best platform for this local/hyper-local content.

Imagine that . . .

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s