Ubiquitous Participation

Why IT departments will survive Web 2.0 By: Shane Schick
Dr. David Jacobson, from PriceWaterhouseCooper talks about an ‘enterprise IT centre’ – more than just a data centre – it would support technologies thatallow customers, partners and employees to collaborate and communicate with each other’. According to Dr. Jacobson, this would allow the CIO and the IT department to get back into the game.

Well said Dr. Jacobson! According to this article, PwC is studying ‘social networking’. With this heavy duty endorsement, does it mean Web 2.0/Enterprise 2.0 is starting to be seen as a legitimate business tool? I would think so. If you read the article you will notice that there are references to the IT department role changing for some, if not most enterprises. Dr. Jacobson is encouraging CIO involvement with business decision and planning. That’s the big leap for many folks out there. I doubt that most – enterprises and/or individuals – will be able to make it.

As to the title of this post – it comes from this article: “PwC uses the term ubiquitous participation to refer to bottom-up approaches to content generation and sharing.”  It sounds like the wikifiying of the enterprise to me!

Dean Owen

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